Top Boutique Fitness Franchises Opportunities to Invest in This Year

A boutique fitness studio is a specialised fitness centre that offers highly personalised workout experiences in a small, community-focused environ

ment, setting them apart from regular gyms. 

These studios typically focus on niche fitness concepts such as pilates, barre, indoor cycling, or high-intensity interval training (HIIT), providing tailored classes that cater to specific fitness goals and preferences. 

Investing in a boutique fitness franchise is worth it because these studios attract dedicated members seeking unique and engaging workouts, fostering strong customer loyalty and consistent revenue.

Additionally, the growing popularity of health and fitness trends in Australia ensures a promising market for boutique fitness franchises, making them a lucrative and rewarding investment opportunity.

For 2024, boutique fitness franchises are among the most promising opportunities. But it’s not usually an easy thing to pick the right franchise to invest in. 

Thankfully, you have us. We are branded as specialist franchise accountants in Australia, and we are fully knowledgeable about franchising. 

So to help you make wise and informed decisions, we have curated in this article the top boutique fitness franchises to invest in this year and why they might be the perfect fit for your investment portfolio.

Why Invest in a Boutique Fitness Franchise?

Boutique fitness franchises are revolutionising the fitness industry by offering niche, high-quality workout experiences. Unlike traditional gyms, boutique fitness studios focus on specific fitness concepts such as pilates, barre, and HIIT. This approach caters to a diverse range of fitness levels and preferences, making it a lucrative business opportunity. Let’s have a look at them.

1. Orangetheory Fitness: The Science of Heart Rate-Based Training

Founded in 2010, this international franchise has grown quickly, now boasting more than 1,200 training centres across the globe.

Orangetheory Fitness uses a unique heart rate-based training system that combines cardio and strength training for a full-body workout. This fitness concept is gaining popularity across the globe, with studios open in multiple countries. As a franchise owner, you’ll benefit from a proven franchise system and ongoing support from Orangetheory Fitness.

Orangetheory Fitness is renowned for its science-backed workout designed to maximise calorie burn. The franchise offers personalised heart rate monitors to track progress, ensuring members achieve their fitness goals. Between $575,000 and $1,500,000 is the initial investment cost range. The company helps with site selection, design, marketing, and continuous support for operations. This level of personalisation attracts a loyal customer base, making it a robust investment.

2. Club Pilates: Transforming the Pilates Experience

Club Pilates is one of Australia’s fastest growing boutique fitness franchises, offering low-impact, full-body workouts through pilates. The franchise focuses on providing accessible and affordable pilates classes, which has contributed to its rapid expansion.

This studio was opened in 2007 with the goal of offering a workout that is accessible, community-driven, and suitable for a wide range of fitness levels.

Club Pilates is a major force in the boutique gym industry, having more than 600 facilities around Australia.

Club Pilates studios are designed to cater to a wide range of fitness levels, making them an inclusive fitness facility.

Investing in a Club Pilates franchise offers numerous benefits, including comprehensive training for franchisees, a strong brand presence, and a proven business model.

This franchise has an investment range of $220,000 to $310,000, and franchisees get a lot of help with things like marketing, site selection, and continuing operations to ensure your studio’s success.

With the increasing popularity of pilates as a low-impact fitness option, Club Pilates is a promising franchise opportunity.

3. CycleBar: The Premier Indoor Cycling Experience

CycleBar offers an upscale indoor cycling experience, combining high-energy classes with a community-focused environment. As the leading boutique franchise fitness studio, founded in 2004, specialising in indoor cycling, CycleBar has built a strong reputation for delivering dynamic and engaging workouts.

Franchisees receive extensive support, including site selection, studio design, instructor recruiting, and marketing help, with initial investment expenses ranging from $344,000 to $499,000.

The franchise’s focus on building a tight-knit community of riders ensures repeat customers and a steady revenue stream. If you’re looking to invest in a boutique fitness concept with a strong community focus, CycleBar is an excellent choice.

4. 9Round: The Ultimate Kickboxing Fitness Studio

9Round is a unique fitness franchise that combines kickboxing with functional fitness in a circuit-training format.

9Round was founded in 2008 and has grown quickly, now having over 750 locations globally.

This boutique fitness franchise offers high-intensity, 30-minute workouts that appeal to busy individuals seeking effective and efficient fitness solutions.

As a 9Round franchisee, you’ll benefit from a low-cost investment and a flexible business model that doesn’t require extensive space. TThe 9Round Fitness franchise presents a cost-effective opportunity for gym owners to enter the boutique fitness industry.

The franchise investment prices range from $99,675 to $143,075 to ensure your studio’s success. With its focus on kickboxing and functional fitness, 9Round offers a distinctive niche in the fitness market.

5. Burn Boot Camp: Empowering Women Through Fitness

Burn Boot Camp is a boutique fitness franchise that empowers women through high-intensity interval training (HIIT) and strength training. The franchise’s focus on female fitness and community-building sets it apart from other fitness concepts. Burn Boot Camp offers a supportive environment where women can reach their fitness goals and build lasting relationships.

Investing in a Burn Boot Camp franchise offers numerous advantages, including a strong brand identity, comprehensive training, and ongoing support. The franchise’s focus on HIIT and strength training ensures a diverse range of fitness classes that cater to various fitness levels. If you’re passionate about empowering women through fitness, Burn Boot Camp is exactly what you need.

6. Anytime Fitness: Convenience and Flexibility

Anytime Fitness is a well-established fitness franchise with a global presence, known for its 24/7 gym access. This gym franchise offers members the convenience of working out at any time, making it a popular choice for busy individuals. Anytime Fitness has a robust franchise network, with numerous locations across the globe.

As an Anytime Fitness franchisee, you’ll benefit from a recognised brand, comprehensive training programmes, and ongoing support. The franchise offers a flexible business model that can be adapted to various locations and demographics. If you’re looking for a reliable and established fitness franchise with broad appeal, Anytime Fitness is an excellent investment.

7. F45 Training: The Community-Focused Fitness Concept

F45 Training is a global fitness franchise known for its high-intensity, team-based workout classes. This franchise combines functional training, HIIT, and circuit training to deliver dynamic and effective fitness classes.

F45 was established in 2011 and currently runs more than 1,750 studios worldwide.

F45 Training has built a strong community of fitness enthusiasts who thrive in a supportive and motivating environment.

Investing in an F45 Training franchise offers numerous benefits, including a proven business model, comprehensive training, and marketing support.

F45 offers franchise owners an initial investment ranging from $315,000 to $415,000, which makes it a more cost-effective choice for individuals wishing to venture into the boutique fitness industry.

The franchise’s focus on community-building ensures a loyal customer base and steady revenue stream. If you’re passionate about creating a supportive fitness community, F45 Training is a top boutique fitness franchise to consider.

8. Xponential Fitness: A Leader in Boutique Fitness Brands

Xponential Fitness is a franchise network that includes several leading boutique fitness brands, such as Club Pilates, CycleBar, and Pure Barre. This franchise system offers a diverse range of fitness concepts, allowing you to choose the one that best aligns with your interests and expertise.

As an Xponential Fitness franchisee, you’ll benefit from the brand’s extensive experience, comprehensive training, and ongoing support. The franchise’s diverse portfolio of boutique fitness brands ensures a wide range of fitness options, catering to various customer preferences and fitness levels. If you’re looking for a franchise opportunity with a proven track record and diverse offerings, Xponential Fitness is an ideal choice.

9. Pure Barre: The Ultimate Barre Workout Experience

Pure Barre is a boutique fitness franchise that focuses on barre workouts, combining elements of ballet, pilates, and yoga. This low-impact fitness concept is designed to strengthen and tone muscles, making it suitable for all fitness levels. Pure Barre has built a strong community of fitness enthusiasts who enjoy the unique and challenging workouts.

Franchisees can expect an initial investment cost of between $198,000 and $446,000. 

In addition, they will receive comprehensive training, continuous support, and help with site selection, design, and marketing. The franchise’s focus on low-impact, high-intensity workouts ensures a loyal customer base and consistent revenue stream. If you’re passionate about barre and looking for a unique fitness franchise opportunity, Pure Barre is a fantastic choice.

10. Snap Fitness: Flexible and Affordable Gym Franchise

Snap Fitness is a global franchise known for its 24/7 gym access and affordable membership options. This gym franchise offers a flexible business model that can be adapted to various locations and demographics. Snap Fitness has built a strong reputation for providing high-quality fitness facilities and excellent customer service.

As a Snap Fitness franchisee, you’ll benefit from a recognised brand, comprehensive training programmes, and ongoing support. The franchise’s focus on convenience and affordability makes it a popular choice for a wide range of fitness enthusiasts. If you’re looking for a reliable and established gym franchise, Snap Fitness is an excellent investment.

Invest in a Boutique Fitness Franchise with The Franchise Accountants

In 2024, boutique fitness franchises will offer some of the best investment opportunities in the fitness industry. With their unique fitness concepts, personalised workout experiences, and strong community focus, these franchises are set to thrive in the coming years. Whether you’re passionate about pilates, indoor cycling, kickboxing, or HIIT, there’s a boutique fitness franchise that’s perfect for you.

As expert franchise partners, we specialise in helping you navigate the complex world of franchise investments. Our team of experts is here to guide you through every step of the process, from initial investment to ongoing support. If you’re looking to invest in a boutique fitness franchise this year, fill out your details to enquire about the opportunities available. Let’s make your fitness business dreams a reality. Contact us today and start your journey towards owning a successful boutique fitness franchise.