Case Studies
Sid and Kim first contacted me when they were looking to buy a new Mad Mex franchise. Sid has a good job at a large corporate and planned to stay working there. Kim would run the business. Neither of them had any previous experience running a small business.
They asked us to do a Pre purchase Review for the business. It would be a greenfield site and was going to be the first in that particular area.
The starting point is to calculate the expenses we expect the business to incur in its first year of operation. Even for a greenfield site, these can be estimated fairly well.
For instance, they knew what the rent and outgoings would be for the site they were looking at. We could also work out what levels of staffing they required to run the place. These are two of the largest expenses, so they are important to get a good handle on.
We also included a working wage for Kim. We think this is important. If the owner is working in the business we think they need to get paid for their efforts. Some brokers exclude owners wages from calculations, but we don’t think it’s reasonable for the owners to ‘work for free’. They have living expenses just like everyone does.
Also, as Sid and Kim also needed to borrow money for the purchase, we included loan repayments as part of running costs of the business.
This then gave us the total operating costs for the business.
From this we calculated the level of sales they needed to hit to not only cover their costs, but would allow Kim to draw a wage and also make her loan repayments.
The question we then put to Sid and Kim was this: “How confident are you that you can achieve this level of sales?” This then became the basis of their discussions with the franchisor as to how in fact they would achieve those sales targets. This became a robust discussion and produced a strong plan for the launch of the business and ongoing promotion to get the store up and running.
Seven years on and Sid and Kim are into their second term of their Mad Mex franchise. They have firmly established their presence in their market and have continued to grow their business. They have paid off their loan from profits of the business and continued to pay Kim a healthy salary every year.
When I first met Warren, he was a senior executive with a multi national company. He had achieved success in his career and had just been offered a promotion with an even bigger territory to manage.
When discussing it with his wife Katrina, he realised it would mean more time away from home, more travel and a lot more time spent in airport lounges.
“You know what? I think I’ll give it a miss,” he told his boss. “It’s time I did my own thing.”
Warren checked out a few different franchise business opportunities before deciding on the Poolwerx franchise. He liked their business development model, which has three phases to it:
1. Develop your own run, as a man in a van. Establish the territory by getting out there, knocking on doors and meeting the locals. Employ a technician to drive your van, take over your run and look after your customers.
2. Get another van. Do it all again. Build up a new run by knocking on doors and meeting the locals. Employ another technician to drive your second van, take over your new run and look after even more customers.
3. Establish a retail store.
This model would mean that Warren would end up with two vans with two technicians, with loyal customers, then a retail presence to service the community.
Four years later and this is the path that Warren has taken. The original van has now done over one hundred thousand kilometres and he has just opened his retail store.
He loves analysing the performance of his business. He and I have regular discussions about how it is going. He says the Pre purchase Review as a critical element of his Due Diligence.
“I was pretty sure I knew the numbers, but the PPR gave me the extra confidence I needed. It was important to have an extra set of eyes review the figures, particularly an experienced franchise accountant,” he said.
Kylie is currently in the process of buying a brand new BFT (Body Fit Training) franchise. It will be a greenfield site, which means there is no existing BFT in her territory.
She has asked us to prepare a Pre purchase Review for her. The main thing she is looking for is an understanding of the expenses she will incur in her first year of operation. She wants to be sure she has sufficient funds available to see her through the first few months of trading (working capital).
The main costs she will incur when setting up this business will be:
- Franchise fee and training,
- Fitout of the studio, and
- Equipment.
Even though Kylie has some savings set aside, she will still need to borrow money to complete the purchase. She has also asked for our advice on how to best structure her loans and finance.
She has some equity in her home which the bank will be able to access for funding purposes. Some of these funds will be used for the fitout of the studio and also to purchase some of the equipment.
She will also be able to obtain finance on certain specific assets which are of the purchase. These will be funded under an ‘asset finance’ arrangement. We like these as they are discreet loans and the asset itself is used as the security for the loan.
She also has some savings which will be used for some of the up-front costs which are harder to get finance for. These include the initial franchise fee and the training costs. She will also keep as much of these savings aside for working capital for when the business has opened.
Kylie has a wealth of experience in the fitness industry and knows that one of the keys to success is to hire experienced instructors. “The instructors run your classes and interact with your members,” she said. “So, we have to make sure we’re on the same page.”
It is critical to ensure they are good with people as well as good instructors. Their ability to engage with and relate to your members will have a significant influence of your retention rate. This is a key measure in the fitness industry.
As we quickly discovered, Kylie’s mind is highly active. Not only is she working her way through the purchase and funding decisions, but she is also thinking about growing the business and recruiting the right team members.
“There is no one thing that makes a business successful,” she says. “It’s the combination of many things. Surrounding yourself with people who are experts in their fields is vital to your success.”
We wish Kylie every success as she launches her new BFT Fitness studio!