The initial costs of opening a gym franchise vary depending on the brand. For example, Anytime Fitness requires a total investment ranging from $98,430 to $523,824, while World Gym's investment ranges from $456,000 to $1,800,000. These costs typically include franchise fees, equipment, marketing, and other startup expenses.
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Accounting for Franchises
It’s 2024; Aussies now take their health and fitness seriously. This new trend has made the fitness industry boom, and fitness centre owners are smiling every month. You, too, can own a fitness franchise, helping people stay fit while achieving your financial goals.
The fitness industry continues to grow with a growing demand for health and wellness services across the globe. And as we step into the second half of 2024, the opportunities available for aspiring entrepreneurs to join this booming sector are more attractive than ever.
So, it doesn’t matter if you’re a fitness enthusiast or just an investor looking to own a profitable franchise; the fitness franchise model offers a proven path to success.
In this blog post, as specialist accountants, we have curated the best gym franchise opportunities available in 2024, which will guide you through becoming a franchise owner in the fitness industry.
Why Choose a Fitness Club Franchise?
Investing in a gym franchise offers numerous benefits, making it an appealing option for entrepreneurs looking to enter the fitness industry.
Firstly, a gym franchise provides the advantage of an established brand with credibility. This brand recognition attracts customers who trust an independent gym.
Secondly, gym franchises come with a tried-and-tested business model, reducing the risks associated with starting a new business. Franchise partners benefit from comprehensive training and ongoing support from the franchisor, covering various aspects such as marketing, operations, and member retention strategies. This support ensures that franchisees are well-equipped to manage their gyms efficiently and effectively.
Thirdly, gym franchises often offer robust marketing support, including national advertising campaigns and local marketing strategies. This helps franchisees attract and retain members, driving revenue growth. Financially, gym franchises can be more accessible due to the low investment requirements and financing options provided by franchisors. For instance, franchises like Plus Fitness offer low-cost entry points and high profitability potential, making it easier for new entrepreneurs to enter the market.
Additionally, established gym franchises often have streamlined processes and technology, such as member management systems and fitness tracking apps, enhancing operational efficiency and member engagement.
Finally, the growing demand for health and wellness services ensures a steady market for gym franchises. As more people prioritise fitness, gym franchises can capitalise on this trend, offering services that meet the evolving needs of health-conscious consumers.
Top Gym Franchise Opportunities in 2024
Anytime Fitness
Basic Information: Anytime Fitness has been revolutionising the gym industry since its inception in 2001. Just a year later, they launched their franchise model, which has since exploded to an impressive 4,904 units worldwide. Fitness enthusiasts looking to turn their passion into a business, Anytime Fitness offers an accessible entry point. With an initial franchise fee of $42,500 and a total investment ranging from $98,430 to $523,824, entrepreneurs can join this booming brand. The ongoing costs are straightforward: a monthly royalty fee of $549 and a marketing fee of $250, ensuring continuous support and brand promotion. Headquartered in Lane Cove and led by CEO Nicole Noye, Anytime Fitness is committed to franchisee success. They provide a comprehensive 5-day training programme for new owners, equipping them with the tools and knowledge to run a successful gym in the ever-growing fitness market.
Background Information: Anytime Fitness stands out as one of the most popular and successful gym and fitness franchises in the world. It offers a proven business model and extensive support for its franchisees. Their 24-hour gym franchise model ensures that members have access to fitness facilities at any time, making it convenient and attractive for a diverse range of customers.
The franchise system of Anytime Fitness provides franchisees with comprehensive training, marketing support, and ongoing operational assistance. This level of support ensures that franchise owners can focus on delivering excellent service to their members while growing their business. Additionally, the brand’s strong reputation and global presence make it easier to attract and retain members. If you are looking for a passionate franchisor, this is your best bet.
World Gym
Basic Information: World Gym, a titan in the fitness industry since 1976, brought its muscle-building prowess to Australia in 2006 through franchising. This powerhouse brand has flexed its way to over 800 locations globally, with a growing presence of 40+ units in Australia alone. For aspiring gym moguls, World Gym offers a robust opportunity with an initial franchise fee of $25,000 and an investment range of $456,000 to $1,800,000. Once you’re up and running, the ongoing costs keep you connected to this fitness empire: an 8% royalty fee ensures continued support, while a $500 monthly advertising fee keeps your gym in the spotlight. Headquartered in Helensvale, Queensland, and steered by directors Mike Nysten and Jonathan Davie, World Gym is committed to franchisee success. They offer an intensive two-week training programme, pumping new owners full of the knowledge and skills needed to flex their entrepreneurial muscles in the competitive fitness market.
Background Information: World Gym, founded by the legendary Joe Gold, is another top choice for aspiring gym franchise owners. With a history dating back to 1976, World Gym has established itself as a trusted name in the fitness industry. The brand’s commitment to delivering high-quality fitness experiences and its unique culture that supports and nurtures members have made it a beloved gym worldwide.
Investing in a World Gym franchise offers the opportunity to be part of a brand with a rich heritage and a strong community of fitness enthusiasts. The franchise model of World Gym provides franchisees with access to world-class training, marketing resources, and ongoing support, ensuring their success in the competitive fitness market.
Plus Fitness
Basic Information: Since its inception in 1996, this fitness brand has been sculpting success, but it wasn’t until 2011 that they flexed their franchising muscles. Now, with a robust network of 250 units, they’re a force to be reckoned with in the health and wellness industry. For fitness enthusiasts looking to turn their passion into profit, the opportunity is ripe for the taking. With an initial franchise fee starting at $25,000 and a total investment of around $350,000, you can join this growing fitness family. Once you’re up and running, a monthly royalty fee of $910 keeps you connected to the brand’s resources and support. Headquartered in Sydney and led by founder John Fuller and co-owner Nigel Miller, this company is committed to franchisee success. They offer an intensive 4-day training programme, designed to pump new owners full of the knowledge and skills needed to thrive in the competitive fitness market.
Background Information: For those looking for a cost-effective entry into the fitness industry, Plus Fitness offers an attractive franchise opportunity. Plus Fitness provides a low-cost, high-profitability business model that appeals to new and experienced entrepreneurs. The brand’s low rent and minimal initial investment requirements make it an accessible option for aspiring franchisees.
Plus Fitness stands out for its commitment to providing a supportive environment for franchisees. The brand offers comprehensive training, marketing support, and operational guidance, ensuring that franchisees have the tools they need to succeed. Additionally, the 24-hour gym model and strong brand recognition make it easy to attract and retain members.
Snap Fitness
Basic Information: Born in 1996, this fitness powerhouse took its time perfecting its formula before diving into the franchise world in 2011. Since then, it’s flexed its way to an impressive 250 units, each a testament to the brand’s strength and appeal. For those looking to pump up their entrepreneurial muscles, the entry ticket is a $25,000 franchise fee, with a total investment starting at a robust $350,000. Once you’re part of this fit family, a monthly royalty of $580 keeps you connected to the brand’s wealth of resources and support. At the helm is CEO Chris Caldwell, steering the ship from their Brisbane headquarters with the precision of a master trainer. Speaking of training, new franchisees are put through their paces with an intensive 5-day programme designed to get them into shape for the competitive fitness market.
Background Information: Known for its compact, beautiful fitness centres, Snap Fitness distinguishes itself through member-friendly policies and value-added benefits, ensuring a unique fitness experience. The brand operates under the umbrella of Lift Brands, which also manages other fitness concepts like 9Round and Fitness on Demand.
Franchisees benefit from Snap Fitness’s comprehensive support system, which includes a five-day intensive training programme and ongoing marketing assistance. The brand emphasises a personal touch in its franchise sales process, highlighted by engaging introductions from key figures like the National Franchise Sales Manager, Gabe Condello. This approach fosters a strong connection between the franchisor and potential franchisees, providing a clear understanding of the brand’s values and expectations.
Jetts Fitness
Basic Information: Established in 2007, this fitness franchise hit the ground running, launching its franchising programme in the same year. Since then, it has expanded to an impressive 280 units, showcasing rapid growth in the competitive fitness industry. For aspiring entrepreneurs, the initial investment ranges from $550,000 to $700,000, reflecting the comprehensive support and established brand recognition. Once operational, franchisees contribute a royalty fee of $500 per week, ensuring ongoing support and development. Headquartered in Mooloolaba and led by CEO Elaine Jobson, the company is committed to franchisee success. New owners undergo a robust 5-day training programme, equipping them with the knowledge and skills needed to thrive in this dynamic market.
Background Information: Jetts Fitness, a chain of 24-hour health clubs, caters to members of all ages, from 14 to 80+, and boasts over 270 locations across Australia, New Zealand, Thailand, the United Kingdom, and the Netherlands. Founded by Brendon and Cristy Levenson in 2007 on the Gold Coast, Jetts Fitness quickly distinguished itself as the first gym franchise in Australia to offer all-day access, a feature that has greatly contributed to its popularity. Marketed as “Australia’s most loved gym,” Jetts Fitness has grown rapidly and was even recognised as the second fastest-growing company in Australia.
In 2016, Jetts Fitness was acquired by Quadrant and became part of the Fitness and Lifestyle Group, which includes prominent brands such as Fitness First Australia and Goodlife Health Clubs Australia. However, in 2022, Jetts Fitness transitioned to independent ownership under Elaine Jobson, who now serves as the CEO. This change has allowed the brand to refine its focus and enhance its franchise model.
The franchise model of Jetts Fitness is designed to provide high returns and growth potential, appealing to entrepreneurs seeking a lucrative investment. The brand emphasises a lean club management model, enabling franchise owners to balance their business responsibilities with other personal and professional commitments.
Jetts Fitness leverages detailed territory mapping to identify new locations, ensuring optimal market penetration and addressing concerns about market saturation. This strategic approach, combined with innovative training concepts, positions Jetts Fitness as a forward-thinking leader in the fitness industry.
Fernwood Fitness
Basic Information: Since its inception in 1989, this fitness franchise has been flexing its entrepreneurial muscles, launching its franchising programme in the same year. Over the decades, it has sculpted a robust network of more than 70 locations, solidifying its place in the competitive fitness industry. For those looking to break a sweat in the business world, the entry point is an initial franchise fee of $55,000, with a total investment ranging from $550,000 to $700,000. This investment opens the door to a well-established brand with over three decades of market experience. Once operational, franchisees contribute a 7% royalty fee, ensuring continued support and brand development. Headquartered in Melbourne, Victoria, and led by CEO Dianna Williams, the company is committed to franchisee success.
Background Information: Fernwood Fitness stands out as a premier fitness franchise dedicated exclusively to women, with a mission to empower them through health and fitness. Since its founding in 1989 by Diana Williams in Bendigo, Fernwood has grown into a trusted name in women’s fitness, boasting over 40 years of experience. Diana, a weightlifting champion and successful businesswoman, created a space where women can feel comfortable and supported while working towards their fitness goals.
As a franchise, Fernwood Fitness offers a unique opportunity for entrepreneurs passionate about women’s health. The brand’s commitment to a women-only environment has established a loyal membership base, making it a worthy investment. Franchisees benefit from a well-established brand, comprehensive support, and a business model that prioritises member satisfaction.
Investing in a Fernwood Fitness franchise means joining a brand that champions women’s health and fitness with a proven track record and a supportive community. For those looking to make a difference while running a successful business, Fernwood Fitness presents an exciting and fulfilling opportunity.
Genesis Health
Basic Information: Since its establishment in 1997, this fitness franchise has been on a mission to shape both bodies and businesses. Launching its franchising programme in the same year, the company has steadily grown to encompass 40 units, carving out a niche in the competitive fitness industry. For aspiring entrepreneurs looking to flex their business muscles, the initial franchise fee is set at $55,000, with a total investment range of $289,500 to $446,000. This investment opens the door to a brand with over two decades of market experience. Once operational, franchisees contribute an 8% royalty fee, ensuring ongoing support and continued brand evolution. Headquartered in Melbourne, Victoria, and led by CEO Ian Jensen-Muir, the company is dedicated to franchisee success.
Background Information: Genesis Health + Fitness, part of the Belgravia Group, presents a dynamic and promising opportunity in the fitness franchise landscape. With a network of locations across Victoria, Queensland, and New South Wales, Genesis stands out for its diverse operational model, which includes company-owned, franchised, and joint venture gyms. This blend of ownership types allows for a versatile approach to growth and expansion, making Genesis an interesting brand to watch.
Genesis Health + Fitness also emphasises member satisfaction through personal training, regular check-ins, and a range of facilities catering to diverse workout preferences. This commitment to high-quality service helps maintain a loyal membership base and positions the brand as a reputable and attractive option for franchisees, giving them an advantage over every other gym.
The franchise offers a special training package bonus and frequent promotions, making it a compelling choice for those looking to enter the fitness industry. With its innovative approach and proven success, Genesis Health + Fitness is well-positioned for continued growth and success in the competitive fitness market. For aspiring gym owners, Genesis provides a robust platform to build a thriving business while contributing to the health and well-being of their communities.
Take the Next Step with Us
Investing in a gym franchise in 2024 offers an exciting opportunity to enter the booming fitness industry and build a successful business. If you choose Anytime Fitness, World Gym, or Plus Fitness, the franchise model provides a proven path to success with extensive support and a loyal customer base.
As you explore the various gym franchise opportunities available, it’s essential to consider your goals, evaluate the level of support provided by the franchisor, and understand the franchise model. With the right choice and dedication, you can become a successful franchisee in the fitness industry and make a positive impact on your community’s health and fitness.
Are you ready to take the next step? The Franchise Accountants are here to help you navigate the process and make informed decisions about your franchise investment. Contact us today to enquire about the exciting opportunities available and start your journey to becoming a successful gym franchise owner.
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We help franchise owners make better business decisions. Whether you’re buying your first franchise or looking to improve your current performance, our specialist franchise accountants can help you.