Exciting Gym Franchise Opportunities in 2024

Accounting for Franchises

Exciting Gym Franchise Opportunities in 2024

It’s 2024; Aussies now take their health and fitness seriously. This new trend has made the fitness industry boom, and fitness centre owners are smiling every month. You, too, can own a fitness franchise, helping people stay fit while achieving your financial goals.

The fitness industry continues to thrive with a growing demand for health and wellness services across the globe. And as we step into the second half of 2024, the opportunities available for aspiring entrepreneurs to join this thriving sector are more attractive than ever.

So, it doesn’t matter if you’re a fitness enthusiast or just an investor looking to own a profitable franchise; the fitness franchise model offers a proven path to success.

In this blog post, we have curated the best gym franchise opportunities available in 2024 and we will guide you through becoming a franchise owner in the fitness industry.

Why Choose a Fitness Club Franchise?

The Benefits of a Gym Franchise

Investing in a gym franchise offers numerous benefits, making it an appealing option for entrepreneurs looking to enter the fitness industry.

Firstly, a gym franchise provides the advantage of an established brand with credibility. This brand recognition attracts customers who trust 8g an independent gym.

Secondly, gym franchises come with a tried-and-tested business model, reducing the risks associated with starting a new business. Franchise partners benefit from comprehensive training and ongoing support from the franchisor, covering various aspects such as marketing, operations, and member retention strategies. This support ensures that franchisees are well-equipped to manage their gyms efficiently and effectively.

Thirdly, gym franchises often offer robust marketing support, including national advertising campaigns and local marketing strategies. This helps franchisees attract and retain members, driving revenue growth. Financially, gym franchises can be more accessible due to the low investment requirements and financing options provided by franchisors. For instance, franchises like Plus Fitness offer low-cost entry points and high-profitability potential, making it easier for new entrepreneurs to enter the market.

Additionally, established gym franchises often have streamlined processes and technology, such as member management systems and fitness tracking apps, enhancing operational efficiency and member engagement.

Finally, the growing demand for health and wellness services ensures a steady market for gym franchises. As more people prioritise fitness, gym franchises can capitalise on this trend, offering services that meet the evolving needs of health-conscious consumers.

Top Gym Franchise Opportunities in 2024

Anytime Fitness: A Global Leader in Fitness Franchises

Established: 2001
Began Franchising: 2002
Franchise Units: 4,904
Initial Franchise fee: $42,500
Initial Investment: $98,430 – $523,824
Royalty fees: $549/m

Anytime Fitness stands out as one of the most popular and successful gym and fitness franchises in the world. With over 4,000 franchise locations in Australia and beyond, it offers a proven business model and extensive support for its franchisees. The 24 hour gym franchise model ensures that members have access to fitness facilities at any time, making it convenient and attractive for a diverse range of customers.

The franchise system of Anytime Fitness provides franchisees with comprehensive training, marketing support, and ongoing operational assistance. This level of support ensures that franchise owners can focus on delivering excellent service to their members while growing their business. Additionally, the brand’s strong reputation and global presence make it easier to attract and retain members. If you are looking for a passionate franchisor, this is your best bet.

World Gym: A Heritage of Fitness Excellence

Established: 1976
Began Franchising: 1982
Franchise Units: 800+
Initial Franchise fee: $25,000
Initial Investment: $456,000 – $1,800,000
Royalty fees: 8%

World Gym, founded by the legendary Joe Gold, is another top choice for aspiring gym franchise owners. With a history dating back to 1976, World Gym has established itself as a trusted name in the fitness industry. The brand’s commitment to delivering high-quality fitness experiences and its unique culture that supports and nurtures members have made it a beloved gym worldwide.

Investing in a World Gym franchise offers the opportunity to be part of a brand with a rich heritage and a strong community of fitness enthusiasts. The franchise model of World Gym provides franchisees with access to world-class training, marketing resources, and ongoing support, ensuring their success in the competitive fitness market.

Plus Fitness: Affordable and Profitable Gym Franchise

Established: 1996
Began Franchising: 2011
Franchise Units: 250
Initial Franchise fee: $25,000
Initial Investment: From $350,000
Royalty fees: $910/m

For those looking for a cost-effective entry into the fitness industry, Plus Fitness offers an attractive franchise opportunity. With over 200 locations across Australia, Plus Fitness provides a low-cost, high-profitability business model that appeals to new and experienced entrepreneurs. The brand’s low rent and minimal initial investment requirements make it an accessible option for aspiring franchisees.

Plus Fitness stands out for its commitment to providing a supportive environment for franchisees. The brand offers comprehensive training, marketing support, and operational guidance, ensuring that franchisees have the tools they need to succeed. Additionally, the 24-hour gym model and strong brand recognition make it easy to attract and retain members.

Snap Fitness: One of Australia’s most flexible franchise

Established: 1996
Began Franchising: 2011
Franchise Units: 250
Initial Franchise fee: $25,000
Initial Investment: From $350,000
Royalty fees: $580/mo

Snap Fitness, launched in 2003 and expanded to Australia in 2009, has swiftly become a prominent player in the global fitness industry. Known for its compact, beautiful fitness centres, Snap Fitness distinguishes itself through member-friendly policies and value-added benefits, ensuring a unique fitness experience. With its headquarters in Brisbane, QLD, the brand operates under the umbrella of Lift Brands, which also manages other fitness concepts like 9Round and Fitness on Demand.

Franchisees benefit from Snap Fitness’s comprehensive support system, which includes a five-day intensive training programme and ongoing marketing assistance. The brand emphasises a personal touch in its franchise sales process, highlighted by engaging introductions from key figures like the National Franchise Sales Manager, Gabe Condello. This approach fosters a strong connection between the franchisor and potential franchisees, providing a clear understanding of the brand’s values and expectations.

Jetts Fitness: Australia’s Fastest Growing Fitness Brand

Established: 2007
Began Franchising: 2007
Franchise Units: 280
Initial Franchise fee:
Initial Investment: $550,000 – $700,000
Royalty fees: $500 per week

Jetts Fitness, a chain of 24-hour health clubs, caters to members of all ages, from 14 to 80+, and boasts over 270 locations across Australia, New Zealand, Thailand, the United Kingdom, and the Netherlands. Founded by Brendon and Cristy Levenson in 2007 on the Gold Coast, Jetts Fitness quickly distinguished itself as the first gym franchise in Australia to offer all-day access, a feature that has greatly contributed to its popularity. Marketed as “Australia’s most loved gym,” Jetts Fitness has grown rapidly and was even recognised as the second fastest-growing company in Australia.

In 2016, Jetts Fitness was acquired by Quadrant and became part of the Fitness and Lifestyle Group, which includes prominent brands such as Fitness First Australia and Goodlife Health Clubs Australia. However, in 2022, Jetts Fitness transitioned to independent ownership under Elaine Jobson, who now serves as the CEO. This change has allowed the brand to refine its focus and enhance its franchise model.

The franchise model of Jetts Fitness is designed to provide high returns and growth potential, appealing to entrepreneurs seeking a lucrative investment. The brand emphasises a lean club management model, enabling franchise owners to balance their business responsibilities with other personal and professional commitments.

Jetts Fitness leverages detailed territory mapping to identify new locations, ensuring optimal market penetration and addressing concerns about market saturation. This strategic approach, combined with innovative training concepts, positions Jetts Fitness as a forward-thinking leader in the fitness industry. 

Fernwood Fitness: The leading expert in womens health and fitness

Established: 1989
Began Franchising: 1989
Franchise Units: 70+
Initial Franchise fee: $55,000
Initial Investment: $550,000 – $700,000
Royalty fees: 7%

Fernwood Fitness stands out as a premier fitness franchise dedicated exclusively to women, with a mission to empower them through health and fitness. Since its founding in 1989 by Diana Williams in Bendigo, Fernwood has grown into a trusted name in women’s fitness, boasting over 40 years of experience. Diana, a weightlifting champion and successful businesswoman, created a space where women can feel comfortable and supported while working towards their fitness goals.

As a franchise, Fernwood Fitness offers a unique opportunity for entrepreneurs passionate about women’s health. The brand’s commitment to a women-only environment has established a loyal membership base, making it a worthy investment. Franchisees benefit from a well-established brand, comprehensive support, and a business model that prioritises member satisfaction.

Investing in a Fernwood Fitness franchise means joining a brand that champions women’s health and fitness, with a proven track record and a supportive community. For those looking to make a difference while running a successful business, Fernwood Fitness presents an exciting and fulfilling opportunity.

Genesis Health

Established: 1997
Began Franchising: 1997
Franchise Units: 40
Initial Franchise fee: $55,000
Initial Investment: $289,500 – $446,000
Royalty fees: 8%

Genesis Health + Fitness, part of the Belgravia Group, presents a dynamic and promising opportunity in the fitness franchise landscape. With a network of locations across Victoria, Queensland, and New South Wales, Genesis stands out for its diverse operational model, which includes company-owned, franchised, and joint venture gyms. This blend of ownership types allows for a versatile approach to growth and expansion, making Genesis an interesting brand to watch.

Genesis Health + Fitness also emphasises member satisfaction through personal training, regular check-ins, and a range of facilities catering to diverse workout preferences. This commitment to high-quality service helps maintain a loyal membership base and positions the brand as a reputable and attractive option for franchisees, giving them an advantage over every other gym.

The franchise offers a special training package bonus and frequent promotions, making it a compelling choice for those looking to enter the fitness industry. With its innovative approach and proven success, Genesis Health + Fitness is well-positioned for continued growth and success in the competitive fitness market. For aspiring gym owners, Genesis provides a robust platform to build a thriving business while contributing to the health and well-being of their communities.

Key Considerations for Prospective Franchisees

Evaluating Franchise Opportunities

When considering gym franchise opportunities, evaluating various factors to ensure the best fit for your goals and circumstances is essential. First, consider the brand’s reputation and track record of success. A well-established brand like Anytime Fitness or World Gym offers the advantage of a loyal customer base and proven business model, reducing the risks associated with starting a new business.

Next, assess the level of support provided by the franchisor. Comprehensive training, marketing assistance, and operational support are crucial for the success of any franchise. Brands like Plus Fitness offer extensive support to their franchisees, ensuring they have the resources and guidance needed to thrive in the competitive fitness industry.

Understanding the Franchise Model

Understanding the franchise model is essential for prospective franchisees. A franchise model provides a framework for operating a business under an established brand, with the franchisor offering support and resources to help franchisees succeed. This model includes various elements, such as initial investment requirements, ongoing fees, and operational guidelines.

For instance, the franchise model of Snap Fitness includes a moderate and manageable initial investment, making it an accessible option for new entrepreneurs. The brand also offers a unique point of difference with its personalised training programmes and supportive community environment, setting it apart from regular clubs in the fitness industry.

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Success Stories and Testimonials

Hearing from successful franchisees can provide valuable insights and inspiration for aspiring gym franchise owners. Stories of success from franchisees who have built thriving businesses can highlight the benefits of investing in a gym franchise and demonstrate the potential for profitability and growth.

For example, franchise owners of Anytime Fitness have shared testimonials about their positive experiences with the brand’s support system and the satisfaction of helping members achieve their fitness goals. These success stories can motivate prospective franchisees and provide confidence in their decision to invest in a gym franchise.

Take the Next Step with The Franchise Accountants

Investing in a gym franchise in 2024 offers an exciting opportunity to enter the thriving fitness industry and build a successful business. Whether you choose Anytime Fitness, World Gym, or Plus Fitness, the franchise model provides a proven path to success with extensive support and a loyal customer base.

As you explore the various gym franchise opportunities available, it’s essential to consider your goals, evaluate the level of support provided by the franchisor, and understand the franchise model. With the right choice and dedication, you can become a successful franchisee in the fitness industry and make a positive impact on your community’s health and fitness.

Are you ready to take the next step? The Franchise Accountants are here to help you navigate the process and make informed decisions about your franchise investment. Contact us today to enquire about the exciting opportunities available and start your journey to becoming a successful gym franchise owner.


The world of franchising offers a wealth of opportunity, but understanding the financial complexities requires specialised knowledge. By understanding franchise accounting fundamentals and the value a franchise accountant brings, you’re well on your way to achieving franchisee success.

A franchise accountant becomes your trusted advisor, ensuring your financial house is in order. They’ll help you manage cash flow, comply with franchise agreements, and maximise tax benefits. Franchise accounting expertise empowers you to make informed decisions, grow your business, and ultimately thrive within the franchise network.

Are you ready to take the next step? Contact us today for a free consultation and learn how our team of franchise accounting experts can help you get started on the right foot. Don’t let accounting challenges hinder your entrepreneurial journey. Invest in your success with The Franchise Accountants accounting services.


Q: What are the top 10 fast-food chains in Australia in 2024?

A: The top 10 fast-food chains in Australia in 2024 include McDonald’s, Hungry Jacks, KFC, Subway, Domino’s Pizza, Pizza Hut, Zambrero, Red Rooster, Oporto, and Grill’d.

Q: How many locations do these fast-food chains have in Australia?

A: These fast-food chains collectively operate hundreds of locations across various cities in Australia, catering to a large customer base.

Q: Are there any new fast-food chain openings expected in 2024?

A: Yes, some fast-food chains like Domino’s and Zambrero are planning to expand and open new locations in Australia in 2024 to meet the growing demand for quick-service meals.

Q: What makes these fast-food chains popular among Australians?

A: These fast-food chains offer a wide variety of food options, convenient takeaway services, and multiple store locations, making them the go-to choices for many Australians looking for a quick meal on the go.

Q: How do fast-food chains in Australia impact the food industry’s landscape?

A: The presence of these fast-food chains contributes to a competitive market by offering traditional fast food and catering to different tastes and preferences with innovative menu options.

Q: Which fast-food chain will have the highest number of outlets in Australia in 2024?

A: McDonald’s currently holds the title for the fast-food chain with the highest number of outlets in Australia, with a widespread presence across the country.

Q: How has the fast-food industry in Australia evolved since 2021?

A: Since 2021, the fast-food industry in Australia has witnessed significant growth, with new store openings, brand expansions, and an increased focus on customer preferences, leading to a booming market for fast-food chains.

Q: Do fast-food chains in Australia attract a broader customer base beyond young consumers?

A: Yes, fast-food chains in Australia have curated their menus to attract a broader customer base of all ages, offering a diverse range of options, including healthier choices and vegetarian or vegan alternatives.

Q: How are fast-food chains centred around major cities like Melbourne and Sydney in terms of store numbers?

A: Major cities like Melbourne and Sydney have a dense concentration of fast-food chain outlets, reflecting the high demand for quick-service meals in urban areas and catering to the bustling city populations.

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